Conceptual Redesign
Process
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The purpose of the conceptual redesign project was to take a well-known children’s story and modify it in both design and storyline. I remade three of the characters of Red Riding Hood, thinking about each characters' drive and inspirations, their relations and even their parts in the story. With only one scene portraying all three characters interacting, I needed to deliver my envisioned narrative clearly and with a clear purpose.
In my version of the story, the granny is the protagonist, she is a joyful small old slightly frail lady that tends to come across as delusional but she is the complete opposite once you get to know her and see her in action. The wolf is a little rat hidden behind the shadow of a “wolf” scavenging for food in grannies house. Although he is trying to pass for the big bad wolf, like any rat he is instead always scared and on the run. Red is tall and lanky, the complete opposite of her name “little” red riding hood, scared of many things but protective of her grandmother and definitely does not have a soft spot for rats. To create the perfect scene I created a number of different characters for each of the characters until I felt that I had reached the perfect ones. I tried to create everything with a cartoon-like tone in order to keep the idea of little red riding hood being a childhood story.
Portfolio
Brief.
Design an app for an existing brand defining a clear problem their customers face and a solution.
Conduct research on the brand, through user testing and build a case study on the solution the brands problem.
Brief.
Design a website for a high fashion start up jewellery brand
Design a website with the customer usability as the main focus point while keeping the website aesthetically pleasing in order to attract high end audience.
Brief.
Design a digital prototype for a mobile application that will show two critical paths to users completing a goal and one error path.
The Problem: Many of these students do not have “lasting experiences” on campus because they are never actually on campus long enough to know what else Murdoch has to offer, and therefore they do not actually leave with the experience they would expect to have at university other than attending classes.
Brief.
Design a finished and responsive website for a fictional client.
with 2 linked pages,
My chosen client was Jon beck, an international award winning photographer, specializing in fine art, actor portraits, landscape and building photography.
Brief.
Design a series of posters for a concert that is to take place for any artist of choice:
3 posters, to be designed with all necessary information and logos. Tickets, back stage passes and concert tags should be designed as collateral for the for concert days.
Brief.
Create an identity for a hypothetical product.
Identify an audience and develop an understanding of their needs.. Analyze and evaluate the product and its competitive context. Translate the core product idea into a powerful and memorable product identity by developing and executing the key product identity elements such as product name, logo, and packaging.
Brief.
Design a Model Packet / Sheet conceptualising Armour of any kind for a Humanoid character
You must design a comprehensive model packet that illustrates in detail each part of the amour. This project is designed to illustrate the importance of communicating your ideas clearly and concisely to other departments in a production scenario.
Brief
Produce a finished piece of concept art that tells a narrative for the theme “Little Red Riding Hood”