Conceptual Redesign
Process
The purpose of the conceptual redesign project was to take a well-known children’s story and modify it in both design and storyline. I remade three of the characters of Red Riding Hood, thinking about each characters' drive and inspirations, their relations and even their parts in the story. With only one scene portraying all three characters interacting, I needed to deliver my envisioned narrative clearly and with a clear purpose.
In my version of the story, the granny is the protagonist, she is a joyful small old slightly frail lady that tends to come across as delusional but she is the complete opposite once you get to know her and see her in action. The wolf is a little rat hidden behind the shadow of a “wolf” scavenging for food in grannies house. Although he is trying to pass for the big bad wolf, like any rat he is instead always scared and on the run. Red is tall and lanky, the complete opposite of her name “little” red riding hood, scared of many things but protective of her grandmother and definitely does not have a soft spot for rats. To create the perfect scene I created a number of different characters for each of the characters until I felt that I had reached the perfect ones. I tried to create everything with a cartoon-like tone in order to keep the idea of little red riding hood being a childhood story.
Tseven Diamonds
DESCRIPTION
WEBSITE DESIGN
Tseven Diamonds is an online jewellery brand new to the scene, they sell unique custom Diamond , Moissanite and Cubic Zirconium jewellery pieces catering to men and women, Tseven Diamonds considers their brand to be high end and their customers are at the heart of their brand therefore, they focus on understanding their customers needs and the providing their customers with an easy seamless and enjoyable shopping experience.
OVERVIEW
Throughout this project I worked in the forefront with a team of designers and we worked closely with the stakeholders. Many of the design decisions were made with the customers in mind and based off of user insights and user testing. Strong design decisions were made in accordance to design fundamentals for example, throughout the website, the corners of the images were rounded in order to create a welcoming aesthetic to an already intimidating price (for some). Each category was placed in clear view to ensure easy access across the website and drive sales as that is the main goal for the brand. We used descriptive icons, clear fonts and clean bright colours throughout the website to ensure seamless website use and a high end website aesthetic.
HOME PAGE
CATAGORY VIEW PAGE
.jpg)
PRODUCT PAGE
CART PAGE
CART PAGE
LOW FIDELITY WIREFRAMES
