Conceptual Redesign
Process
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The purpose of the conceptual redesign project was to take a well-known children’s story and modify it in both design and storyline. I remade three of the characters of Red Riding Hood, thinking about each characters' drive and inspirations, their relations and even their parts in the story. With only one scene portraying all three characters interacting, I needed to deliver my envisioned narrative clearly and with a clear purpose.
In my version of the story, the granny is the protagonist, she is a joyful small old slightly frail lady that tends to come across as delusional but she is the complete opposite once you get to know her and see her in action. The wolf is a little rat hidden behind the shadow of a “wolf” scavenging for food in grannies house. Although he is trying to pass for the big bad wolf, like any rat he is instead always scared and on the run. Red is tall and lanky, the complete opposite of her name “little” red riding hood, scared of many things but protective of her grandmother and definitely does not have a soft spot for rats. To create the perfect scene I created a number of different characters for each of the characters until I felt that I had reached the perfect ones. I tried to create everything with a cartoon-like tone in order to keep the idea of little red riding hood being a childhood story.
Fashion app
UI & UX MOBILE APP DESIGN
UI & UX MOBILE APP DESIGN
DESCRIPTION
The goal was to create a futuristic, mobile app for an existing brand that was looking to potentially add a new element to their current services. the products are all targeted towards woman, it is a high fashion brand that uses AI to display all products of the website and mobile app.
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Before coming up with the idea to provide an extra service for the brand through the use of an app research was undertaken to determine the problem and the solution to that problem and a case study was undertaken thereafter.
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