Conceptual Redesign
Process
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The purpose of the conceptual redesign project was to take a well-known children’s story and modify it in both design and storyline. I remade three of the characters of Red Riding Hood, thinking about each characters' drive and inspirations, their relations and even their parts in the story. With only one scene portraying all three characters interacting, I needed to deliver my envisioned narrative clearly and with a clear purpose.
In my version of the story, the granny is the protagonist, she is a joyful small old slightly frail lady that tends to come across as delusional but she is the complete opposite once you get to know her and see her in action. The wolf is a little rat hidden behind the shadow of a “wolf” scavenging for food in grannies house. Although he is trying to pass for the big bad wolf, like any rat he is instead always scared and on the run. Red is tall and lanky, the complete opposite of her name “little” red riding hood, scared of many things but protective of her grandmother and definitely does not have a soft spot for rats. To create the perfect scene I created a number of different characters for each of the characters until I felt that I had reached the perfect ones. I tried to create everything with a cartoon-like tone in order to keep the idea of little red riding hood being a childhood story.
Jon Beck
DESCRIPTION
WEBSITE DESIGN
Jon Beck Photography is a high-end production company. They focus on understanding the specific needs of their clients, and provide a high level of personal service. They are industry professionals with a clear focus on client responsiveness and project delivery- with a distinctive flair
Wireframing
OVERVIEW
Jon is primarily interested in promoting his work and selling photographs. He also runs training workshops with photographers. Most photography websites are either cluttered or have very simple one-page images. Although he likes the minimal aesthetic he wanted something different that would set them apart. Jon Beck Photography is a high-end production company so they needed to be distinct. They focus on understanding the specific needs of their clients, and provide a high level of personal service. They are industry professionals with a clear focus on client responsiveness and project delivery- with a distinctive flair. Using the latest technology and implementing the best practice solutions is crucial to ensuring they achieve the best outcomes for their clients.